Spinelli

Singapore | 2018
San Francisco sunrise.
Established in San Francisco in 1983, Spinelli Coffee Company has grown to become a franchise known for its in-house roast. Following its recent re-branding, Spinelli continues as a boutique coffee roaster, with each outlet having its own identity while maintaining the same heart - honest, sincere and quality coffee. The brand colour yellow, derived from the San Francisco flag and inspired by the warmth of sunrise, adds a fresh accent on top of the light and neutral palette.
As a contemporary take on the American arts & craft details typical of traditional Spinelli outlets, trimmings and framings give new outlets a consistent appearance, and highlight the key touchpoints typical of the Spinelli experience.

Team: Adrian Ong, Mingli Chan | Photos: Studio Periphery / See Chee Keong